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Model H Viewer and Huckleberry Reel Pack Circa 1960

History and FUN FACTS!

William Gruber, an organ maker from Portland, Oregon, invented the View-Master. While visiting the Oregon Caves, he met Harold Graves, the president of Sawyer's, Inc. His company specialized in picture post cards. Together, they created the successful company that exists today.

In 1939, View-Master was first introduced at the New York World’s Fair. Intended as a souvenir, it was originally marketed through photo shops and stationary stores.

During World War II View-Master produced millions of reels for the U.S. Government that aided the military in airplane/ship identification and range estimation.

Many of the now classic TV “cult” shows of the 1960’s were depicted on View-Master reels. Dark Shadows, Lost in Space, The Munsters, Time Tunnel and The Green Hornet are eagerly sought after by collectors.

A popular collectible, a Man From U.N.C.L.E. packet recently sold for $65.00.

 
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VIEW-MASTER is a trademark of Mattel, Inc.