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Wooly Willy


Donald and James Herzog of the Smethport Specialty Company, Pennsylvania created Wooly Willy in 1955.

In addition to Wooly Willy, other characters with "magnetic" personalities include Hair-Do Harriet, Doodle Bug, Hair Bear Jr., and Whiskers the Cat.

Artist Leonard Mackowski designed Wooly Willy. He hid his name in the artwork, to the right of the mushroom on the back of every package.

The original Wooly Willy cost 29 cents. A larger version, Dapper Dan The Magnetic Man, sold for $1.

A Hollywood movie studio ordered a large quantity with pictures of a very popular leading male and female star. But the entire production was destroyed when the actress did not approve.

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WOOLY WILLY is a trademark of Smethport Specialty Company.